Banners Copywriting Creativity VALS 
ConvertKit
NOVEMBER 20, 2020
Many people talk about email marketing as if it’s the secret to success as a creative business owner. But the biggest challenge most creators face with email marketing isn't copywriting or automation, as you might expect. Image via The Curly Creative. That’s not entirely wrong. Video trainings. Worksheets or tools.
Unbounce
JULY 30, 2019
The answer is creative deal structures that drive AOV from the ad or email to the onsite experience right through to the checkout. Liana Patch, Punchline Conversion Copywriting. That’s why good copywriting is typically you-oriented : it focuses on the wants and needs of the reader. Aaron Orendorff, iconiContent.
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