How to Eliminate Waste in Your B2B Lead Generation Efforts
DECEMBER 6, 2019
Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . While the needs and appetites of your audience will evolve over time, your business will always measure success through one primary metric — leads generated. Your method of generating leads. Your method of measuring leads generated.