CPL CPM Lead Capture Lead Gen 
LeadSquared
APRIL 5, 2016
How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. For lead generation , opt for CPA.
NetLine
DECEMBER 6, 2019
These tactics are often run through Google, Facebook, LinkedIn, and other ad networks, where buyers are targeted with the intention of being captured as a lead. Because you’ve already paid to access a specific audience through one of these networks, it’s likely that your lead capture form will be longer. Lead Sourcing.
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