Kevin Indig
OCTOBER 23, 2023
Think about it: the largest content platform on the web (YouTube) doesn’t drive as much advertising revenue as publisher and app ads. AdSense allows sites to show display ads and other ad units that brands can bid on through Google’s ad marketplace (a constellation currently under review by the DOJ).
Convert
JANUARY 31, 2022
Result: The control and variant were served for 28 days and compared to the control, the variant showed: 13% increase in add to cart 4.96% increase in order conversion rate, and 6.58% increase in revenue per visitor. The variant displayed an important product feature or USP below each image in the carousel ( source ). Result: Source.
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