Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
Webbiquity
OCTOBER 29, 2012
We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.
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