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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Every marketer knows that click-through rates on banner ads are very low. Internet users.

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.

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How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? and even door-to-door sales. And the answer: both.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%).