Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. Are ad blockers the end of display advertising? At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker.

Display 61

Display Advertisements Advertising Effectiveness 61

Televerde

OCTOBER 30, 2019

58% of all top-performing companies use marketing automation to aid in their email marketing efforts. Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015). Mailmunch, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. The overall average CTR for paid search ads was 0.91%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100