B2B PPC Strategy and Tactics for B2B Digital Marketing
The ABM Agency
JANUARY 8, 2021
B2B Pay-per-click advertising—the most common paid search model—is a search engine marketing (SEM) strategy that allows you to advertise to a target audience while only paying for direct clicks. Some common PPC ad formats and their benefits include: . What Is B2B PPC? Of course you have.
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