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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

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21 Native Advertising Statistics for 2021

Outbrain

The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. 95% of affiliate ad content submitted to Outbrain in 2019 was accepted. For affiliates, utilizing Lookalikes for native advertising boosts conversions 3x and drops CPA by at least 35%. Outbrain ). Outbrain ).

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

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