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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

An experienced PPC consultant ensures a higher ROI from a lower cost per lead. In pay-per-click marketing , keywords matter more. You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. The bidding amount will be increased when more people target the exact keywords.

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