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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. Doubleclick. calculators, and pencil erasers.

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Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.