article thumbnail

How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Alexandra Lindmark: We needed a special connection to Clear Channel, so Bannerflow developer Daniel modified the video widget. Why is it so important to reduce file sizes for DOOH?

article thumbnail

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Banner ads? Even a glossy multi-page flyer may not get much more than a few seconds of attention.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. of all business traffic due to its massive online banner advertising network. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5%