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Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. This post will explain why a keyword strategy is important for SEO and B2B marketing, as well as explain how to create one that will draw in business. Understanding Keyword Strategy.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

" For any B2B concern, blogging is sales. Bloggers are concerned that they can not handle the volume of work required. First step - I strive to get the understanding that blogging is not "texting your buddies." At least it is one link in the sales chain. No one can tell me they are too busy to contribute to the sales effort.

Blogger 40
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. It could be that PageRank is not lost through outbound links. 4) Don’t Use the Nofollow Tag.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. by Search Engine Land.

SEO 100
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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

sites including "kayaks" or "kayaking" will show up on a search for "kayak"). For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management.

SEO 20
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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. SEO 101: Defining the long tail by Conversation Marketing. SEO vs. PPC stats, and the ROI of SEO.

SEO 100
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A Handy Content Marketing Glossary of Terms

Single Grain

Dive Deeper: Top Marketing KPIs that Every B2B Company Needs to Track. Long-Tail Keywords. Long-tail keywords are more precise phrases rather than just one or two words. Long-tail keywords are the best way to power up your SEO strategy. Landing Page. Dive Deeper: The Marketer’s Guide to Link Building.