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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. My parents are on Facebook, Gen Z is on TikTok. What’s next?

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. We talked about how B2B leaders can leverage SEO tools to grow their businesses. This really dives deep into how to use SEO tools effectively for business plain and simple. So we can mention our tool.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

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Caring, Consistency, and the New Relationship Marketing

Convince & Convert

It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects. I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. It’s called The New Relationship Marketing.

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