Creating Targeted B2B Content with Account Based Marketing
Vidyard
OCTOBER 9, 2014
And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. at the Ignite Video Marketing Conference last week: We’re not marketing to one person in B2B, we’re marketing to a committee. It’s not unusual for a buying committee to include up to 20 people today.
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