Why a Single Source of Truth Is a Huge Deal
Full Circle Insights
FEBRUARY 28, 2021
That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. White Papers. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing.
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