Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? Leaders are looking beyond engagement numbers and qualified leads. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. Lead generation, lead management and lead nurturing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

JANUARY 26, 2021

Every tactic should serve a specific goal by reaching a specific audience with a specific value proposition. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. Converting X leads into customers over the next month. 5 Steps in Creating Your 2021 Marketing Budget.

Marketing Budget Creation 319

Marketing Budget Creation Marketing Budget Planning Budget Programs 319

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157