Attribution Matters: Demystifying Social ROI in B2B Marketing
Adobe Experience Cloud Blog
JUNE 21, 2016
In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.
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