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Inbox Insight
MAY 24, 2022
Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?
sagefrog
NOVEMBER 14, 2023
Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.
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BDB
MARCH 1, 2024
It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales.
BDB
FEBRUARY 23, 2024
It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales.
SnapApp
MARCH 28, 2017
The world of digital B2B marketing has gone through many changes over the past decade. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a marketing team whose job it is to solve those problems. Tell us a little bit about Gabriel Marketing Group.
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
Contently
MARCH 21, 2023
We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?
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