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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. This is compared to 47% of high-performing B2B marketers who said the same. The Intersection of Sales and Marketing Teams.

B2B Sales 165
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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

The Need for More Accurate Marketing Data. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months. This means focusing on data hygiene, cleanliness and robustness.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. The Consequences of Poorly Maintained Marketing Data.

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. SalesIntel has moved to an unlimited pricing plan model instead of relying on data credits like other data providers.