government 
ViewPoint
MAY 23, 2011
Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.
Biznology
JANUARY 30, 2015
Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. This can be an expensive, but very helpful, tool.
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