Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

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Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

MAY 22, 2017

In the course of business with a new customer—for example, in your contract—you need to gather their agreement as to how you will use their information. One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

JANUARY 30, 2015

Test a few vendors to find the one that works best with your data. As a place to start, ask several match/merge companies to show you examples of the results of their algorithm against your data. When data elements conflict in my house file, how do I decide which is the “truth”? Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post.

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Ning Paid Content Facebook Sales Management 40