KoMarketing Associates
JUNE 29, 2016
From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences. Salesforce.com. From the group introduction: Salesforce.com.
Buzz Marketing for Technology
JUNE 27, 2008
Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. Business Mobility And The Agile Organization. Demonstrating the Business Value of Mobile Device Management. Extending PCI Compliance to the Mobile Workforce. Read Forresters advice for deploying an enterprise mobile solution.
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MLT Creative
DECEMBER 9, 2010
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. I have other thoughts on “The Next Big Idea in B2B,” because ideas are my business.
Buzz Marketing for Technology
JUNE 27, 2008
advertisement. This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Get Control of Mobile Data (and More): Improve security and reduce costs with a mobility management platform (Video webcast). Mobility raises productivity.
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. It’s a fantastic question.
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