Industrial Marketing Today

FEBRUARY 12, 2011

That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer). B to B marketers to be successful in the world of blogging, you must be focused on your target market.” Jeff Ogden. “B John Sonnhalter. “If

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.     2.     5.     6.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. In this chapter, we’ll suggest some approaches. Defining ROI. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28