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Seven Questions to Ask About Your Website

Paul Gillin

MAY 13, 2010

But 65% of people are classified as visual learners. These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content.

B to B 50
B to B Marketing Websites Work Management Webcast 50
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. With webcast.

ROI 50
ROI Paid Content Social Marketing Webcast 50
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