Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Of course it can.

B to B 80

B to B Social Media Media Thought Leadership 80

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

B2B Digital Marketer

OCTOBER 19, 2020

Raza’s LinkedIn: [link]. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? It’s not a cold LinkedIn outreach message. Raza’s website: [link].

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. When your material lives on Twitter or LinkedIn, it is not under your full control.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Linkedin (1158).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Case Study: Improve Search Rankings With Social Media and Website Optimization , July 12, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40