Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

B2B Marketing Zone Posts

JANUARY 4, 2011

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Social Media Statistics for B2B Marketers - Marketing Finger , June 21, 2010. Inbound Marketing (577).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. The results are paying off in content that truly speaks to the buyer. Do you have a buyer persona? Customer (278).

Ning 40

Ning Paid Content Facebook Sales Management 40