Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Engages buyer earlier and more effectively. Focuses messaging; increases precision of targeting.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The ROI Guy

SEPTEMBER 17, 2010

In order to attract, connect and capture these frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 28, 2010

One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time , fundamentally changing the way white papers engage buyers. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40