ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. YouTube is routinely serving more than a billion video views per day. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Social media use soars among b-to-b marketers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

MARCH 8, 2012

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28