autoresponder measurement Database Marketing Related Topics 
The Point
MARCH 27, 2013
One recent study claims that Fridays and Wednesdays are the worst days to send email (as measured by click-through rate), Mondays and Tuesdays are better, and weekends (Saturdays and Sundays) are the best. However, I’d advise caution: 1. Certain days of the week may generate better email response.
The Point
JANUARY 6, 2014
Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Set up an autoresponder campaign for all new campaigns.
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