Marketing Insider Group

JULY 15, 2010

To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 17, 2010

To increase the speed at which you respond to market changes, companies need to invest in technology and expand the use of market insights, competitive intelligence, marketing automation and social monitoring. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

OCTOBER 28, 2010

We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. The cost of going in and out of the marketplace with time-bound campaigns often cannot compare to an effective always on campaign.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points. Having been in sales, I know there are times when sales are lighter than forecast and they want DEALS. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100