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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Will you write to appeal to your broader audience or to a small segment? In choosing your format, make sure you have the required resources to pull it off.

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. This can happen when someone has an auto-responder set or their inbox is full. More on opt-in strategies in a second.). 1) Segment the list by email address age.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Other data,' including form submissions and activities on site, can point you to the resources your recipients are truly interested in. In that way, you have a clear understanding of how to further engage them through careful targeting and segmentation. Either ask people to enter their email twice or experiment with double opt-in.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

It allows you to create high-converting and visually appealing opt-in forms, such as pop-ups, slide-ins, and floating bars. One of OptinMonster’s key strengths lies in its advanced targeting and segmentation features. Targeting and Segmentation: Show personalized campaigns based on user behavior, location, and more.