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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Adobe Experience Cloud Blog

What is a social media marketer to do? Solution: Integrate your marketing automation process for use with social networking. Unlike more traditional types of campaigns, social media marketing requires a bit more attention to truly cultivate the type of following that produces real marketing ROI.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing Email Marketing Software.

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B2B Lead Nurturing Without Automation or Drip Campaigns

Brainrider

Powerful marketing automation tools have led marketers to believe that they should be automating everything they do, but that’s quite misleading. We’ve set up some stage-based nurturing campaigns for clients, but actually use drip campaign logic very rarely. The “What next?”

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B2B Leads Consume Content In Bursts

Brainrider

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. In this context of content consumption bursts, our nurturing objectives as marketers are really twofold: 1. Extend the length of every burst.