article thumbnail

6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

The past few years have shown us just how critical personalization is for a brand’s digital strategy. Personalizing at scale across channels. Personalizing at scale across channels. Effectively using owned data to power personalization. Aligning organizations for consistent personalization.

article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Increased customer loyalty. Providing interesting content mixed with a “special” deal every now and then encourages repeat purchases, engagement, and customer loyalty. Auto-responders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Personalize the Email Greeting. Use Auto-Responders for Opt-Ins. Customer loyalty starts with casual industry insights -- only then can you talk business. Personalize the Email Greeting. Personalizing the greeting of your emails with your contacts' first names grabs the attention of each reader right away.

article thumbnail

What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

Plus, communication with your customers impacts brand loyalty and overall customer experience. How can you improve your customer experience or measure the success of your email marketing if your customers can't respond to you? Email aliases are going to be easier to monitor because the replies won't get sent one person's inbox.

article thumbnail

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Figure out the personal usage habits of your buyers, and send out upsell emails around the time the original item needs to be replenished. You must have read about the importance of engaging with your regular users face to face to build their loyalty towards your business. Upsells and Cross Sells. Event Invites.

article thumbnail

Putting the R back in CRM

GreenRope

Personally, I could not agree more. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Personally, I could not agree more. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40