TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. The data model should be consistent.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conversion rates will increase with even the most basic nurturing process. requesting a personal coaching session or attending a live webinar). They signed up.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

Hubspot

DECEMBER 14, 2011

And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships. We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

GreenRope

MARCH 12, 2020

It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign. Campaign Level Tracking.

Broadcasting 52

Broadcasting Webinar Metrics Aggregators Click Rate 52