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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics. Phone follow-ups.