marketing-qualified-lead 
TrustRadius Marketing
NOVEMBER 14, 2019
70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.
Hubspot
NOVEMBER 2, 2010
" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.
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Industrial Marketing Today
JUNE 22, 2011
I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing.
LeadSloth
FEBRUARY 20, 2012
This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.
Hubspot
FEBRUARY 3, 2012
Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.
GreenRope
AUGUST 13, 2014
What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? What is marketing automation? Lead scoring.
GreenRope
AUGUST 13, 2014
What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? What is marketing automation? Lead scoring.
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