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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Use Auto-Responders for Opt-Ins. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent. Some of your email contacts might not opt-out of your email campaign, but still never open your emails.

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10 Easy Email Automations You Need to Implement Today

GreenRope

This filters out spam and bot accounts, so they don’t waste space on your email lists. To maintain the integrity of your email lists, we recommend using confirmed opt-in and Captcha to avoid bogus submissions. Begin the email with a thank you, and let the consumer know you appreciate their choice to opt in. Welcome Emails.

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9 Email Marketing Best Practices to Generate More Leads

Hubspot

Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Use Auto-Responders for Opt-Ins: Be prepared for your readers to forget they opted in. That’s a no-no. Image Credit: Jonathon Narvey.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

It allows you to create high-converting and visually appealing opt-in forms, such as pop-ups, slide-ins, and floating bars. You can create eye-catching and effective forms without any technical knowledge. Analytics and Insights: Monitor campaign performance with detailed statistics and conversion tracking.

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The 24 Best Email Marketing Tools

Webbiquity

Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Sample review: “There may be some other email management tools out there but this one is working well for me. Possibly the best opt-in list builder tool.