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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

Many small businesses do their marketing through CRM, email, and search advertising. Users can enter notes, add tags, and record revenue on contact records, providing a very light CRM option, or they can manually export the contact list to an external CRM system. This is barely scratching the surface.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Database: Email clicks, website visits, and scoring changes can all be automatically logged or triggered by outside sources connected to your CRM. Email Marketing & Online Marketing. Lead Management Features.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

For example, with OptinMonster’s Exit-Intent® Technology , you can show a popup automatically when users leave your site without leaving their information. The A/B testing functionality enables you to compare different versions of forms to determine which ones yield the best results. And the best part?

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Email Tracking & Engagement

GreenRope

Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. Every email sent to the contact, whether a personal email or as part of a campaign, is stored and tracked in the CRM Activities tab of their contact record. Evolution of GreenRope’s Email Tracking.