Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Hubspot

OCTOBER 14, 2011

On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them). The best way to determine what works best for your particular business is to test it. Another option is to send an auto-responder email containing a link to the offer.

Effectiveness 28

Effectiveness Privacy Policies Tips Auto Responder 28

Hubspot

DECEMBER 21, 2012

It also includes many of the landing page must-haves , including a headline, body content, a supporting image, and a lead-capture form. When someone arrives at your landing page, your main goal should be to keep them there so they take the desired action -- completing the lead-capture form.

Landing Pages 28

Landing Pages Top of Funnel Paid Search Agency Conversion Rate 28