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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Email marketing is superb at building awareness about a product, service, brand, event, or business. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders. I mentioned “ versatile ” here, but just how versatile, you ask? Take a look. Spreading the Word.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

This builds trust with your readers and reinforces your thought leadership, branding, and more. are all great social networks to start promoting your business. Share your blog posts, company culture, case studies, customer stories, and more, but do not always include a hard sell. Highlight your brand’s personality.

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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

Having a well-rounded and mature outlook on customer service is important to a brand’s promise to its customers to conduct business in an ethical and agile manner. However, service at the point of sale is critical to the decision-making process and in most cases, reducing the time to make a purchase.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Finding the perfect landing page software for your use-case can be tough. Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. However, it really depends on your use-case. The tool has over 500+ layouts by industry and use cases.

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Before and After: 3 Real-Life Landing Page Makeovers

Hubspot

Because this is the case, all of your page elements need to support that very goal. It’s a good practice to make your landing page headline the title of the offer it's promoting, but sometimes using only the title results in some vagueness about that particular offer's value. Highlight the value in the headline.