What is Marketing Automation? (Part I)
AUGUST 13, 2014
What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. What is marketing automation? Lead scoring.