Martech

NOVEMBER 1, 2022

We see labor contraction at startups and public companies across multiple industries as part of a broader strategy to brace for what many believe to be the start of a long-term economic downturn. You’re not alone if you’re as confused as a goat on an astroturf right now. Will marketing tech budgets grow in 2023?

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Why not fake the whole thing? How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

chiefmartech

APRIL 24, 2019

While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. It can authenticate app ratings and reviews from real users to prevent astroturfing.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

WebMarketCentral

SEPTEMBER 4, 2007

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging.

PR 20

PR Outreach Web 2.0 Astroturfing 20