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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together? governance –> grammar.

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Marketing Automation Services Work Management Marketing Management Astroturfing

I was a teenage Russian troll OG

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. If there was even a hint of “ Witch!

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

I was a teenage Russian troll OG

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