How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent
NetLine
NOVEMBER 30, 2023
This data can come from your own first-party data in your CRM. They can also supply any first-party interaction data that may be captured—from notes or emails in CRM, live chat records, or sales intelligence tools (e.g., Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too.
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