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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Internet Marketing for Beginners: Email marketing optimization 101 by MarketingSherpa Blog.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

How many leads are we generating? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? She likely cares less about your inputs (how many hours you put in, how you titled your blog posts) and more about your outcomes and big-picture results. Google Analytics?

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Centralized content management initiatives offer little or no incremental value to them. This is the essence of PKM. Automatic knowledge harvesting.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. 5) Curate blog content.