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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. Put the right analytics in place.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Document your winning results, and share them with your team.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

As marketers, it's pivotal that we measure our work. What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? While we all wish otherwise, there's no silver bullet report -- no single metric that sums up all of our efforts.

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Your Customers Love You, and This is Why

GreenRope

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

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Your Customers Love You, and This is Why

GreenRope

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.