Analytics Click Fraud Emarketing Information 
Martech
JUNE 29, 2022
Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.
Contently
APRIL 18, 2017
It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. The metric consolidates the information into a rating between zero and 100, giving publishers and advertisers an easy way to measure complex insights.
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