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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Insiders

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6 things martech vendors don’t want you to know

Martech

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. My team was only running five to six campaigns per month. The problem? Talk about overkill.

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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. This software is not for the faint of heart.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. What types of content does the platform support? Does the platform offer analytics? Elite support service is second to none.

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

Ferrara’s experience will help guide Full Circle during its next stage of growth, continuing to focus on the core measurement and attribution issues that marketing teams struggle with every day. “I I feel incredibly honored to join the team at Full Circle, alongside their loyal customers and valued partners,” shared Jason Ferrara.

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.