Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. The importance of data-driven creative cannot be overstated for advertisers and marketers.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Yet, as our friend Jason Falls talked about in the book and I thought was really interesting, in many cases success on the social web isn’t so much about breadth in broadcasting, but about narrow casting. It’s just like doing some big favor for you in real life.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. However, video can present the same information in a format that works perfectly regardless of the device. Deliver information. Click To Tweet. Boost sales.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145